People Eating Commodity Cheese and Beef in 1950s

Changes in Eating Habits
During the war rationing at home and One thousand-rations abroad changed the eating habits of Americans and changed the business organisation of farming.

At home, information technology was difficult for consumers to purchase spices like thyme and sage that had been imported from regions now caught up in state of war. Government rationing of sugar, coffee, canned appurtenances, meat, fish, butter and cheese began in 1942. Basis beef took fewer ration stamps to purchase than steak or roasts, so homemakers "stretched" the meat supply past fixing meatloaf, spaghetti, stuffed peppers and meat rolls. Cookbooks and women'south magazines offered tips on how to fix vegetable primary dishes or other meats such as beefiness natural language, sus scrofa jowls and poultry. Farmers and butchers had a new market place for little used cuts of meat.

Ration laws also changed the perception of frozen foods. Frozen food products had been effectually, in some areas since the mid-1930s. Just particularly in rural America, they hadn't caught on. Many grocers didn't even take the freezers to display the products, so they didn't buy the products from wholesalers. Rationing regulations required that grocers display a affiche showing the value in ration points of different foods. On those posters, frozen foods were prominently displayed because the cans for canned foods were reserved for rations for soldiers. For the offset time, some rural residents plant out about frozen foods. They new the products were available somewhere – they were on the poster – and they looked like a practiced buy. In that location was a boom in frozen foods for the home during the war.

On the frontlines, soldiers were eating K rations, C rations and D rations. The Thou rations were the chief source of food for troops on the frontlines. There was a breakfast unit with 2 kinds of biscuits, canned meat and eggs, a fruit bar, "instant" coffee, sugar cubes, cigarettes, chewing gum and key to open it all up.

The K ration dinner and supper units were like with various kinds of canned meat and cheese products equally a main course. Each unit contained cigarettes and chewing gum, and the supper unit contained toilet newspaper. The three meals gave each soldier somewhere around eight,300 calories with 99 grams of poly peptide.

The C rations were meant to be eaten by troops who were abroad from the frontlines and had more than fourth dimension to set the meals. The B rations were for emergency situations and contained three chocolate bars fortified with vitamins and stabilized so they wouldn't cook even under jungle conditions.

Like it or not, soldiers got used to the convenience of eating meals out of a can, and consumers at home got used to the convenience of prepared and frozen foods.

After the war some new foods came right out of the ration kits to the stores. "Foods formerly manufactured solely for army use volition at present be put on the civilian market," announced American Cookery magazine in 1946. They were excited about a bonanza of canned meats similar Spam, Treat, Mor, Prem and Snack. "Just 12 different varieties were bachelor earlier the war, just postwar shelves will boast 40 varieties." Today, only Spam – which began life in 1937 equally "Hormel's Spiced Ham" – is still in wide distribution.

Frozen and dried nutrient products also became popular later the war. National Research Corporation of Boston turned a vacuum process that had been developed to brand penicillin and blood plasma during the war into a fashion to manufacture powdered orangish juice. Merely the consumers weren't ready for powdered orange beverage – that would come in the 1960s when the infinite programme took "Tang" along on their missions. In the 40s, the company adapted the process to produce frozen orange juice concentrate. The company became Minute Maid, and, by 1950, a quarter of Florida's orange crop was going into concentrates. The frozen production quickly overtook fresh squeezed orange juice in most American homes.

Total frozen meals were non far behind. In the 1950s, a Nebraska company Swanson's brought out their Telly Dinners to great success.

Everyone seems to have jumped on the food convenience bandwagon. It'due south very difficult to comprehend why such a accomplished person as the wife of the late President would permit her name and likeness to be associated with a hot canis familiaris visitor. The ad claims that Eleanor Roosevelt served "this popular American sandwich at their Hyde Park picnic for the King and Queen of England. It'south her favorite for all her picnics."

These changes in eating habits caused huge changes in appliances, transportation and farming. New refrigerators were rapidly adult with bigger freezer sections equally consumers began ownership the new products. Daze resistant refrigerator units for trucks had to exist invented and used past the military before frozen products could be shipped effectually the country and around the world. And farmers were forced to alter what they grew and how they grew their products to meet new consumer demands.

Here are a few of the other foods that were first produced and sold in the 1940s.

Mrs. Paul'south frozen fish sticks
Cheerios (first sold as Cheeri Oats, the starting time read-to-consume oat cereal) and Kellogg's Raisin Bran
Infinitesimal Rice
Reddi-Whip whipped cream
Nestles Quick powdered drink mix
Packaged cake mixes
M&Ms Chocolate Candies, Peppermint Patty, Junior Mints, Almond Joy, Whoppers malted milk balls, Jolly Rancher Candies
Deep Dish Pizza (Pizzeria Uno, Chicago)

Written by Claudia Reinhardt and Pecker Ganzel, the Ganzel Grouping. A partial bibliography of sources is here.

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Source: https://livinghistoryfarm.org/farminginthe40s/life_24.html